Customers that believe they are treated poorly by a business are unlikely to remain loyal if faced with viable alternatives. Loyalty begins with consistently being treated well. And being treated well begins with the design of systems responsible for delivering a great experience. This could range from how products are manufactured to how services are delivered.
Focusing on customer-centric design that involves the application of intelligence to identify problems in coordination across integrated systems is an important way to gain control over meeting customer expectations. Read this paper to learn how you can create an intelligent, integrated enterprise that dramatically increases both customer satisfaction and profitability. By leveraging business intelligence to integrate and manage widely distributed systems, your organization can meet and exceed enterprise commitments to customers.
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