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Cloud computing is the future deployment platform for developers and independent software vendors (ISVs) as the market transitions from packaged software to delivering software as a service.

Join us on September 8th as IDC Research Manager for Enterprise Virtualization Software, Gary Chen, outlines IDC's findings on why and how ISV's are looking to move to IaaS and PaaS to meet customer demands for more agile software delivery and consumption.

We'll explore:

• Key drivers and customer requirements for ISV's to deploy production services to the Cloud
• Comprehensive solutions for ISVs looking to quickly on-ramp to the Cloud
• Challenges and opportunities of a cloud deployment platform

Register now and you'll also receive complementary copy of the corresponding IDC whitepaper.

Who should attend?

• ISV's looking to meet customer demand by providing SaaS  utilizing an IaaS or PaaS solution.
• ISV's looking to respond to customer's demands for more more agile software delivery systems.

Speakers:

Gary Chen, IDC Research Manager, Enterprise Virtualization Software.
Mr. Chen focuses on server virtualization and its transformational effect on the larger datacenter ecosystem of systems management, networking, storage, and security. His research also examines the extension of virtualization technology into cloud computing.

Prior to joining IDC, Mr. Chen was a Senior Analyst at Yankee Group, focusing on small and medium enterprise infrastructure, including virtualization, cloud computing, security, Linux/open source, and channel strategies. Mr. Chen also has 10 years of IT and software development experience, having served as the Director of IT at RIC International, a translation services company, as well as the Director of Engineering at EMUMAIL, a messaging applications and services company. Mr. Chen has consulted extensively at numerous businesses in the retail, e-commerce, healthcare, and publishing industries, helping them make and execute crucial IT decisions. Well known in the industry, Mr. Chen has spoken regularly at industry events and is also frequently quoted in industry and business publications.

Mr. Chen holds a bachelor's degree in psychology from the University of Miami and completed a two year LEAP graduate program for computer systems engineering at Boston University.

Vijay Sarathy, Director, ISV Ecosystem Strategy, Red Hat
In his current role at Red Hat, Vijay is responsible for helping define and drive the ISV and Partner Ecosystem strategy for Red Hat's Cloud & Virtualization Business Unit. Prior to joining Red Hat, Vijay was VP of Product Management at Jamcracker where he helped drive the company's Cloud Services Broker platform and vision to facilitate the distribution of Cloud Services through channels and partners. Before Jamcracker, Vijay spent over 11 years at Sun Microsystems where he left as Senior Director, Marketing responsible for Sun's overall Virtualization and Datacenter Management Software Portfolio.