Carving out Costs with SOA – The Emirates Group Story

JBoss Enterprise SOA Platform's ESB in Action

This webinar is the latest session in the Intelligent, Integrated Enterprise webinar series.

Thursday, July 28, 2011

In May 2010, Emirates Group decided to create a service-oriented platform that could host multiple travel-related business systems. Across 16 projects, the goal was to save millions in development and running costs, while also significantly simplifying the application portfolio by eliminating redundant components and interfaces. The entire platform would run on open source software.

Within a year, the Open Travel Platform was live at Emirates Group, with the first application offering sophisticated travel planning and booking services via

Join us for this informative session to hear the Emirates story:

  • Why Emirates chose JBoss for its business critical Open Travel Platform
  • How Emirates put JBoss to work
  • What technical, governance and people issues were encountered and overcome
  • How benefits have been tracked and realized
  • What management and governance implications are still emerging
  • What is the roadmap for SOA at Emirates


Pierre Fricke
Director of Product Line Management, SOA Platform, Red Hat

As Director of Product Line Management for Red Hat's JBoss SOA products, Pierre Fricke is responsible for driving the strategy and enterprise messaging for these Red Hat products. Starting with JBoss Portal and JBoss jBPM in 2005, Pierre led the product strategy and expansion into the integration and SOA market with the JBoss Enterprise SOA Platform which includes JBoss ESB, JBoss jBPM and JBoss Rules. Today, these products are the unit volume market leader or emerging strong challengers to long time incumbents. Pierre's focus is to expand Red Hat's market presence in integration, service-oriented architecture and business process automation, bringing the value of open source and community innovation to customers in these markets.

Rajesh RV

Enterprise Architect, Emirates Group IT

Rajesh RV is an Enterprise Architect with Emirates Group IT and has over 12 years of experience in Application Architecture and Middleware Technologies in the Travel Transportation and Logistics industry. He has experience in successful delivery of large transactional systems including Next Generation Passenger and Cargo Handling systems. He has been playing a lead role in enterprise level SOA adoption program and in particular delivering low cost, open source SOA solutions primarily based on JBoss Enterprise SOA platform.

Simon Field
Head of IT Enterprise Architecture, Emirates Group

Simon Field joined Emirates Group in February 2011 as head of IT Enterprise Architecture. His team provides leadership for the architecture community across Emirates Group IT, oversees technology standards for the Group, and leads the development of the Group’s IT architecture. He was previously CTO at the UK’s Office for National Statistics, and before that managed the e-business research team at IBM’s Zurich Research Laboratory.

About Emirates Group

Comprising Emirates Airline, dnata and subsidiary companies such as the external IT division Mercator, Emirates Group is a major player in the global aviation, travel, tourism and leisure industries. With revenue in excess of $15 billion USD for the 2010-11 financial year and over 55,000 employees across its 50 business units and associated firms, it is one of the largest employers in the Middle East. Emirates Group won the 2011 JBoss Innovation Award in the “Carved Out Costs” category.



First Name*


Last Name*









Zip Code*




Job Title*




Estimated Annual Revenue*




Please indicate your areas of interest. (hold ctrl key for multiple)*

What middleware brands are your products supported on?
(Select all that apply)


I'd like to receive news from Red Hat / JBoss.

JBoss Developer Newsletter - Delivers technical insight and news on community projects and JBoss Enterprise Middleware product features.

JBoss Enterprise Insights - Learn about strategic topics relevant to CxO's, Enterprise Architects and other senior IT decision makers.

JBoss/Red Hat Training News - Receive information about GLS course schedules and updates.

I understand Red Hat often uses authorized business partners to best serve its customers, particularly in the public and education sectors. Red Hat may share my contact information with those partners.*



Please unsubscribe me from all Red Hat email.