Business Rules in the Real World: The LaSer UK Interactive Voice Response System


Laser Today’s enterprise software projects place more focus on maintainability and system flexibility than ever before. The pace of product innovations, newly introduced regulations from various authorities and resulting change requests is increasing. A large dependence on enterprise information
 systems to support even the most basic of business processes, strengthens the value of being able to adapt those systems quickly, reliably and for a competitive price.

The global finance industry is a typical example of a vertical where the need for controlled flexibility has grown tremendously. Stricter regulations come into effect and software management costs are re-evaluated everywhere.

Through this case study and demo you will learn how the JBoss Enterprise Business Rules Management System (BRMS) and JBoss Enterprise Application Platform help a large UK-based credit card and loan company to swiftly adapt their Vodaphone Interactive Voice Response (IVR) telephony services to new situations. Topics will include:


  • challenges encountered in the prior generation IVR system
  • requirements and architecture of the new BRMS-based IVR system
  • examples of business rules and decision tables that are modeled in the BRMS
  • live demo


fricke Pierre Fricke, Director Product Line Management, Red Hat
Pierre Fricke is responsible for driving the strategy and enterprise messaging for Red Hat's JBoss SOA products. His focus is to expand Red Hat's market presence in integration, service-oriented architecture and business process automation, bringing the value of open source and community innovation to customers in these markets.

Friso-Geerlings Friso Geerlings, CTO at ISAAC Software Solutions
Friso Geerlings is the CTO at ISAAC Software Solutions in The Netherlands. ISAAC is a JBoss Advanced Business Partner, an internet and system integration specialist with a strong focus on enterprise open source solutions. As CTO, Friso is responsible for strategic technology planning and the coordination of R&D efforts. With over ten years of experience with Java Enterprise Edition systems, Friso’s main focus has been on integrating complex back-end systems with modern, internet-based front-ends.

Jan-Willem-Mulder Jan-Willem Mulder, Application Architect, ISAAC Software Solutions
Jan-Willem Mulder is an application architect at ISAAC Software Solutions in The Netherlands. He is responsible for the design, implementation and delivery of several applications, including enterprise systems in the finance vertical. His main focus and interests are on JEE applications, architectures and communication protocols involving multiple backend-systems.



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