JBoss Enterprise Middleware Case Study: Enabling Business Agility through Integration

Recorded on October 7, 2010

Information Technology (IT) budget constraints provide challenges to all executives to do more with less. In the world of retail, customers demand greater value and are selecting businesses that provide better in-store and online shopping experiences, higher levels of customer service, and improved product assortment and availability.

Retail is no different from any other business in America today dealing with legacy, home grown, or outdated technology running business operations across marketing distribution channels. It is not uncommon for an organization to have disparate e-commerce, Point-of-Sale (POS), warehouse, and order management systems. In this case study of a retail customer's multi-channel integration program you will learn how the JBoss Enterprise SOA Platform delivers innovation and value to the retail environment by:

  • Establishing an integration hub that is neutral of vendor technology
  • Providing a repository for centralized business rules
  • Enabling process automation, workflows, and metric reporting
  • Integrating seamlessly with internal and external systems
  • Eliminating costly point-to-point integrations
  • Enabling other systems to interface in a secure, standard, and compliant manner

We will discuss a solution that establishes an intelligent Retail Brand HQ Integration Platform based on the the JBoss Enterprise SOA Platform. Learn how a customer utilized the JBoss Enterprise SOA Platform to enable business agility, introduce process orchestration, and simplify vendor integration all while reducing costs.


Pierre Fricke, Director Product Line Management, Red Hat
Pierre Fricke is responsible for driving the strategy and enterprise messaging for Red Hat's JBoss SOA products. His focus is to expand Red Hat's market presence in integration, service-oriented architecture and business process automation, bringing the value of open source and community innovation to customers in these markets.

Joe Dickman, Senior Vice President, Vizuri
Joe Dickman has over 19 years experience as a technical architect, developer, and business leader. His most recent endeavor is the establishment of Vizuri, a business unit of Applied Engineering Management Corporation that delivers advanced information systems and electronic commerce solutions for the private sector. As Senior Vice President, Joe is responsible for overall operations of Vizuri.

Doug Schnelzer, Chief of Technology, Vizuri
Doug Schnelzer is a visionary eBusiness executive with proven ability to integrate sound strategies and technologies to produce measurable business results. As Chief of Technology at Vizuri, Doug serves as a catalyst and identifies trends in the business technology landscape, turning them into realized opportunities for customers.



First Name*


Last Name*










Zip Code*




Job Title*




Estimated Annual Revenue*




Please indicate your areas of interest. (hold ctrl key for multiple)*

What middleware brands are your products supported on?
(Select all that apply)


I'd like to receive news from Red Hat / JBoss.

JBoss Developer Newsletter - Delivers technical insight and news on JBoss.org community projects and JBoss Enterprise Middleware product features.

JBoss Enterprise Insights - Learn about strategic topics relevant to CxO's, Enterprise Architects and other senior IT decision makers.

JBoss/Red Hat Training News - Receive information about GLS course schedules and updates.

I understand Red Hat often uses authorized business partners to best serve its customers, particularly in the public and education sectors. Red Hat may share my contact information with those partners.*



Please unsubscribe me from all Red Hat email.